This session at the 2011 Social Enterprise conference examined how companies are adding value and redefining their missions by moving beyond CSR and sustainability compliance toward innovation — and how such innovations contribute to recruiting top talent and ensuring lasting competitiveness.

Moderated by Geoffrey Heal, the Donald C. Waite III Professor of Social Enterprise at Columbia Business School, speakers included Namrita Kapur, director of strategy for the Corporate Partnerships Program at the Environmental Defense Fund; Curtis Ravenel '01, global head of Bloomberg's Sustainability Group; Martin Reeves, senior partner and managing director at Boston Consulting Group Strategy Institute; and Bruce Schlein, director of corporate sustainability at Citi.