The Geena Davis Institute on Gender in Media is the only research-based organization working within the media and entertainment industry to engage, educate, and influence the need for gender balance, reduce stereotypes, and create a wide variety of female characters for entertainment, targeting children ages 11years old and under. During the Social Good Summit, actress Geena Davis, the founder of the Institute, spoke about how to empower women and girls in a variety of discussion groups.
In the session "Empowering Women and Girls: Hollywood, the United Nations and the Influence of Media," Davis spoke with the publisher of Variety magazine about the Institute’s use of research, education, and advocacy to alter how girls and women are reflected in the media. The Geena Davis Institute on Gender in Media spotlights staggering gender inequalities in the media, such as males outnumbering females 3 to 1 in family films as well as the hyper-sexualization of females. According to Davis, all of these negative portrayals could roll back hard-won progress in achieving the UN-backed MDG Goals designed to improve global living standards. Because the media plays an influential role on social attitudes and behavior, stereotyping women in the media can undermine economic development and may perpetuate violence against women. (click here to read more)