Women are almost twice as likely to be employers in tourism as compared to others sectors. Tourism also offers leadership possibilities, with women accounting for one in five tourism ministers worldwide; more than in any other branch of government. Nevertheless, women are often “concentrated in low-skill, low-paid and precarious jobs,” typically earn “10% to 15% less than their male counterparts,” and tend to perform jobs such as cooking, cleaning and hospitality, states the report.

“This report highlights the crucial role tourism plays in empowering women politically, socially and economically,” said UNWTO Secretary-General, Taleb Rifai. ”But it makes it very clear that more must be done to close the gender gap, in particular ensuring equal pay for men and women for equal work, raising employment quality and ending all discrimination.”

The report shows relevant data in five main areas: employment, entrepreneurship, leadership, education and community, comparable by regions. It provides policymakers and operators recommendations on how to promote more gender sensitive policies and integrate gender equality into corporate decisions, including strengthening the legal protection of women in tourism employment, providing higher levels of training and greater opportunities for women to develop their businesses. “Greater gender equality will contribute to the overall quality of the tourist experience, with a considerable impact on profitability and quality across all aspects of the industry,” says the report.