This study used mass communication variables in an attempt to compare Africa and the United States as reference groups in the music culture of Trinidad. The study on which this paper reports used (mass) communication variables in an attempt to determine the degree to which People of African Descent (PADs) and other groups in a developing country are inclined to connect themselves to one of the more powerful societies and to the African continent that is the “motherland” of the PADs. The writer then anticipates the implications of the findings for the use of both the mass communication and the reactions of these reference others in cultural development initiatives undertaken in the country and in other African-and-other-ethnic-group societies like it.