The Web Is Dead? No. Experts expect apps and the Web to converge in the cloud; but many worry that simplicity for users will come at a price.

Tech experts generally believe the mobile revolution, the popularity of targeted apps, the monetization of online products and services, and innovations in cloud computing will drive Web evolution. Some survey respondents say while much may be gained, perhaps even more may be lost if the “appification” of the Web comes to pass.