+
300 Million Fewer Female than Male Subscribers, a US$13 Billion Opportunity
Nine in Ten Women Feel Safer Because of Their Mobile Phones
From India to Senegal to Kosovo, women are using the power of mobile phones to unlock economic opportunities
Women business owners in particular perceive the phone as an essential productivity tool, with more than half saying they have used a mobile phone to earn additional income
85% of women report feeling more independent because of their mobile phone
A woman is still 21% less likely to own a mobile phone than a man. This figure increases to 23% if she lives in in Africa, 24% if she lives in the Middle East, and 37% if she lives in South Asia. Closing this gender gap would bring the benefits of mobile phones to an additional 300 million women.
Mobile operators aiming to be market leaders in five years time must excel at bringing on new female subscribers.
It's prepared by Vital Wave Consulting and GSMA both of which represent corporate interest to expand technology market in developing countries where the market is not saturated and regulated like the developed countries. The best possible way to do this is to influence policy and deceive people by overstating the benefits of technologies like mobile telephony.
Of course, to make it further credible you have to bring on board an International charity organisation like Cherie Blair Foundation for Women - founded and based in the first world who has self given mandate to represent poor people's interest in third world.
Can we ever overcome this vicious cycle of NGO-Corporate deception?
This article should have started and ended here.
And this: "From India to Senegal to Kosovo, women are using the power of mobile phones to unlock economic opportunities" is just plain manipulative - what about the women in Belfast and Glasgow??
------------------------
canvas prints
Please log in to comment