The World Migration Report 2011 presents available evidence on public perceptions and attitudes regarding migration globally. It analyses the way in which they are shaped and how they can influence and be influenced by policy as well as the media. Furthermore, the media’s role in communicating opinions, reporting trends and framing migration discourse is analyzed. Examples of good practice in communicating a positive and balanced image of migrants among government, civil society and the media are also included. Finally, the report suggests several ways to improve communication about migration in order to promote a better understanding and recognition of the benefits of migration, more evidence based policymaking and effective engagement with migrants themselves.